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Using the Waters Bottling Company in , continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise and complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 4 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4– Place & Promotion (Module 4).

Section 4 – Place & Promotion (Module 4)

• Distribution Channels
• Length & Width
• Direct & Indirect
• Vertical & Horizontal Channel Conflict
• Promotion
• Communication Process & Tools
• Product Life Cycle
• Push vs. Pull

You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of the Marketing Plan for this assignment. Use the Marketing Planguide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4 – The Place & Promotion. 

Relate all responses using the WBC scenario and the product you have selected to market in Section 1. 

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

EDIT: Cancelled

Final Film Critique Draft

Review the final Paper instructions in Week 5 of the online course or in the “Components of Course Evaluation” section of this guide. Then, visit the Ashford Writing Center located under the Learning Resources tab on the left navigation tool bar in your online classroom.

The draft must contain:

1. Introduction with thesis statement
2. At least five body paragraphs
3. Conclusion
4. Reference page

The paper must be three to five pages in length (excluding the cover and reference pages) and formatted according to APA style. Cite your resources in text and on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on the left navigation toolbar.

Assignment 4: Review Paper—Topic Proposal & Reference Page

The purpose of this assignment is to provide you with the opportunity to select a topic in the particular area in which you have an occupational or research interest, and to locate a minimum of ten scholarly references. A helpful Web site for organizing and writing a literature review is www.wisc.edu/writing/Handbook/ReviewofLiterature.html.

You may also want to review the following documents that are available in the Doc Sharing area of the course:

• A sample literature review,
• a PowerPoint document illustrating how to set up your word processor for APA style
• a “Guide for Writing a Literature Review”
• a PowerPoint tips document

Topic Proposal

Write one to two paragraphs (a) summarizing the problem area (be specific in defining the problem), (b) describing what you already know about the topic, and c) why you have chosen this topic for your literature review. The topic should apply psychological research to an individual, organizational, or social problem. Include a working title and the objective of the paper.

Reference Page

Search for literature on your selected topic and create a Reference Page containing at least 10 scholarly references. A good way to begin searching for relevant literature is to search for key words related to your topic in a research database. Narrow your search to articles in peer-reviewed journals. Another good idea is to check the list of References at the end of an article to find other relevant work. If you have any questions about this part, please feel free to set up an appointment with your instructor or ask the librarian. You will create a reference page for your literature review paper in an appropriate APA style. Your resources must come from scholarly, peer-reviewed journals or books. No Internet resources may be used here.

Click here to review the APA 6th Edition APA sample paper.