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Explain the potential impact on health care professionals and patients.

Integrating PHRs into EHR Platforms
Integrating PHRs into EHR Platforms
When electronic health records (EHRs) first entered the market, their primary focus was to collect and analyze patient information within health care settings. As technological capabilities grew, so did the interest in making these records available to patients. In addition, many health care professionals saw benefits in allowing the patient to enter his or her own health data into EHR platforms. Though many patients are already utilizing personal health records (PHRs) to manage and track their own health, some believe that an integrated system would provide a better, more comprehensive picture of a patient’s health history.
As a result, many EHR platforms are now equipped with a PHR tool. This PHR tool allows patients to enter health information as they would in a stand-alone PHR system. In addition, web-based portals within the EHR allow patients to access information entered by their physicians and health care providers.
Like many emerging trends and technologies, there is much discussion about the potential benefits and challenges of this type of integrated system. While many health care professionals are excited about the empowerment provided to patients, others express significant concerns about access, security, ethics, and other implications.
In this Discussion, you explore how integrating PHRs into EHR platforms could impact you and your patients.
To prepare:
Review the media Patient-Centered Technologies, and reflect upon Dr. Simpson’s statements about the ownership of patient data.
Review the article,“Dreams and Nightmares: Practice and Ethical Issues for Patients and Physicians Using Personal Health Records” found in this week’s Learning Resources. Consider how PHR capabilities can be integrated into EHR platforms.
Examine the “dreams” and the “nightmares” the authors associate with this type of integrated health record. Select one benefit or one challenge of integrating PHRs into EHR platforms. Then, consider its potential impact on health care providers and patients. Why is this considered to be a benefit or challenge for health care professionals and patients?

Post by tomorrow 07/05/2016 a minimum of 550 words in APA format and 3 references.
1) A brief description of your selected benefit or challenge and support your selection.
2) Explain the potential impact on health care professionals and patients.
Required Resources
Readings
Saba, V. K., & McCormick, K. A. (2015). Essentials of nursing informatics (6th ed.). New York, NY: McGraw-Hill.

Review Chapter 1, “Historical Perspectives of Nursing Informatics”

In this chapter, the authors explain the transition from paper-based records to electronic records. The chapter provides an overview of the historical events that contributed to the rise of electronic health records.
Chapter 25, “Care Delivery Across the Care Continuum: Hospital-Community-Home”

Chapter 25 analyzes the impact of home health on the health care system. The chapter explains the current level of home health technology and how the Patient Protection and Affordable Care Act (PPACA) changes this aspect of health care.
Chapter 44, “Initiation and Management of Accessible, Effective Online Learning”

This chapter explores the psat and present perspectives of distance education, important teractive electronic tools and essential strategies for the online learner.
Chapter 45, “Social Media in the Connected Age: Impact on Healthcare Education and Practice”

The focus of this chapter is on the evolution of the Internet, mobile tools and the use of social media in healthcare education.
Chapter 35, “Consumer/Patient Engagement and eHealth Resources”

As access to health care information increases, patients are becoming more informed about and engaged in their health. This chapter discusses current trends in health care, including patient empowerment, consumerism, and widespread use of computers and technologies for health.
Crilly, J. F., Keefe, R. H., & Volpe, F. (2011). Use of electronic technologies to promote community and personal health for individuals unconnected to health care systems. American Journal of Public Health, 101(7), 1163–1167.

Retrieved from the Walden Library databases.

The authors of this article describe technologies that have been used to increase access to health care for underserved populations. The authors present strategies, benefits, and challenges of addressing this issue, and they provide examples of successful programs.
Walker, J., Leveille, S. G., Ngo, L., Vodicka, E., Darer, J. D, Dhanireddy, S., … Delbanco, T. (2011). Inviting patients to read their doctors’ notes: Patients and doctors look ahead: Patient and physician surveys. Annals of Internal Medicine, 155(12), 811–819.

Retrieved from the Walden Library databases.

In this article, the authors discuss the results of their study on the outcomes of allowing patients to read their doctors’ notes. The study highlights the benefits of sharing notes with patients and how doing so can promote better outcomes.
Wynia, M., & Dunn, K. (2010). Dreams and nightmares: Practical and ethical issues for patients and physicians using personal health records. Journal of Law, Medicine & Ethics, 38(1), 64–73.

Retrieved from the Walden Library databases.

The authors of this article highlight the primary uses and benefits of personal health records (PHRs) as an electronic health record (EHR) tool. In addition, the article presents an overview of practical and ethical issues that may emerge from integrating PHR components into EHR systems.

Media
Laureate Education, Inc. (Executive Producer). (2012f). Electronic health records and data ownership. Baltimore: Author.

Note: The approximate length of this media piece is 9 minutes.

In this media presentation, Dr. Roy Simpson discusses how the data derived from patient-centered technologies can be used to increase the quality of care given to patients. Dr. Simpson also highlights how patients can harness the power of these technologies to make more informed decisions about their health. Dr. Simpson concludes his segment by examining the ownership of patient information in EHR systems.

Optional Resources

Hertz, B. T. (2012). Physician-designed app empowers patients. Medical Economics, 89(1), 30, 32.

Retrieved from the Walden Library databases.
Sands, D. (2010). Dr. Danny Sands: Knowledge is power [Video File]. Retrieved from http://www.youtube.com/watch?v=jgC6meGxQLQ

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Huron Company produces a commercial cleaning compound known as Zoom. The direct materials and direct labour standards for one unit of Zoom follow: Standard Quantityor HoursStandard Priceor RateStandardCost Direct materials4.00 kilograms$1.90 per kilogram$ 7.60 Direct labour0.40 hour$12.00 per hour4.80 Variable overhead0.40 hour$2.00 per hour0.80 The budgeted fixed overhead cost is $14,615 per month. The denominator activity level of the allocation base is 800 direct labour-hours. During the most recent month, the following activity was recorded:a.9,500 kilograms of material were purchased at a cost of $2.21 per kilogram.b.A total of 850 hours of direct labour time was recorded at a total labour cost of $9,190.c.The variable overhead cost was $1,580, and the fixed overhead cost was $14,704. Assume that the company produced 1,300 units during the month, using 6,600 kilograms of material in the production process. (The rest of the material purchased remained in inventory.)Required:1.Compute the direct materials price and quantity variances for the month. (Indicate the effect of each variance by selecting F for favorable, U for unfavorable, and None for no effect (i.e., zero variance).)

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Format
This assignment is to be submitted as an individual
assignment in report format.
The
task
Your task is to read and consider the information
provided in the case documents. Based on your studies so far in the course you
are required to audit the actions and strategies of Lego from a marketing
perspective and provide specific advice and commentary to Lego for their future
direction in the areas noted below.
1. Building Strong Brands:
a. How has Lego valued and managed its brand equity?
b. Conduct a brief competitive analysis for Lego,
what can this tell you about their brand positioning and what advice would you
offer to improve or strengthen where you currently seem the positioned?
2. Shaping the Market Offerings:
a. What are your thoughts about Legos current
pricing strategy and what price adaptations should they consider in their
marketing strategies moving forward and what would you advise their primary
pricing objective to be? Explain and defend your reasoning.
3. Delivering Value:
a. How would you advise Lego in relation to their
distribution strategy for their
products and what market-logistics issues should
Lego consider and what
would you advise in relation to their channel levels
and intermediaries
Communicating Value:
a. How could Lego use and capitalise on
word-of-mouth communications, customer driven and viral marketing techniques;
b. How might Lego use concepts such as co-creation
to increase its market share and relevance to its customers?
c. What forms of interactive marketing would be most
appropriate for Lego given its objectives and channel decisions?
d. How can Lego drive customer-focused marketing and
strategic innovation throughout their organisation?
5. Creating Successful long-term growth:
a. What role should social responsibility play, if
at all, in Legos marketing strategy moving forward?
b. How should Lego evaluate its marketing efforts to
date and for the future?
Suggest several specific steps they should take and
defend these suggestions with appropriate theory

Marking Guide Assignment 3:

Question
1

Building
Strong Brands

Commentary on how Lego has valued and managed its brand equity.

Provision of a brief competitive analysis for Lego.

Commentary and advice on brand positioning for Lego including advice on how
to improve or strengthen their current position.

Use of appropriate and relevant theory to support and justify recommendations
and discussion.

20
Marks

Question
2

Shaping
the Market Offerings:

Commentary about Legos current pricing strategy

Advice about any price adaptations that should be considered

Advice regarding the primary pricing objective to be for Lego for the future.

Use of appropriate and relevant theory to support and to justify
recommendations and discussion.

20
Marks

Question
3-
Delivering
Value

Advice provided in relation an appropriate distribution
strategy for Lego

Advice provided about channel levels and
intermediaries

Consideration given as to market-logistics issues
that Lego needs to consider in adopting this strategy.

Use of appropriate and relevant theory to support
and to justify recommendations and discussion

15
Marks

Question
4

Communicating
Value:

Advice provided about how Lego could
use
and capitalise on word-of-mouth
communications,
customer driven and viral
marketing
techniques.

Advice provided about how Lego could
use
concepts such as co-creation to
increase
its market share and relevance to
its
customers.

Commentary about the various forms of
interactive
marketing that would be most
appropriate
for Lego given its objectives
and
channel decisions.

Recommendations about how Lego can
drive
customer-focused marketing and
strategic
innovation throughout their
organisation

Use of appropriate and relevant theory to
support
and to justify recommendations.

20
Marks

Question
5

Creating
Successful long-term growth:

Advice provided about the role of
corporate
social responsibility in Legos
marketing
strategy moving forward.

Specific recommendations provided about
how
Lego can evaluate its marketing
efforts
to date and for the future that
includes
an implementation plan.

Use of appropriate and relevant theory to
support
and to justify recommendations
and
discussion

15
Marks

Format
and creativity

Presentation showed creativity, originality
and
an understanding of the theoretical
elements
of marketing strategy.

Submission was technically correct in that
the
grammar, English expression,
language,
style and all components were
present
and appropriate for the audience.

Referencing style was correct and theory
was
appropriately and correctly cited

10
Marks

Read
the information provided about the Lego Case in the three documents provided at
these links. http://www.managing-innovation.com/case_studies/Lego.pdfhttp://hbswk.hbs.edu/item/7170.htmlhttp://pedroantaoalves.files.wordpress.com/2013/04/strategicmanagement_lego_10dec12.pdf
FormatThis assignment is to be submitted as an individual
assignment in report format.The
taskYour task is to read and consider the information
provided in the case documents. Based on your studies so far in the course you
are required to audit the actions and strategies of Lego from a marketing
perspective and provide specific advice and commentary to Lego for their future
direction in the areas noted below. 1. Building Strong Brands:a. How has Lego valued and managed its brand equity?b. Conduct a brief competitive analysis for Lego,
what can this tell you about their brand positioning and what advice would you
offer to improve or strengthen where you currently seem the positioned?2. Shaping the Market Offerings:a. What are your thoughts about Legos current
pricing strategy and what price adaptations should they consider in their
marketing strategies moving forward and what would you advise their primary
pricing objective to be? Explain and defend your reasoning.3. Delivering Value:a. How would you advise Lego in relation to their
distribution strategy for their products and what market-logistics issues should
Lego consider and what would you advise in relation to their channel levels
and intermediariesCommunicating Value:a. How could Lego use and capitalise on
word-of-mouth communications, customer driven and viral marketing techniques;b. How might Lego use concepts such as co-creation
to increase its market share and relevance to its customers?c. What forms of interactive marketing would be most
appropriate for Lego given its objectives and channel decisions?d. How can Lego drive customer-focused marketing and
strategic innovation throughout their organisation?5. Creating Successful long-term growth:a. What role should social responsibility play, if
at all, in Legos marketing strategy moving forward?b. How should Lego evaluate its marketing efforts to
date and for the future? Suggest several specific steps they should take and
defend these suggestions with appropriate theoryMarking Guide Assignment 3:Question
1 Building
Strong Brands
Commentary on how Lego has valued and managed its brand equity.
Provision of a brief competitive analysis for Lego.
Commentary and advice on brand positioning for Lego including advice on how
to improve or strengthen their current position.
Use of appropriate and relevant theory to support and justify recommendations
and discussion.20
MarksQuestion
2 Shaping
the Market Offerings:
Commentary about Legos current pricing strategy
Advice about any price adaptations that should be considered
Advice regarding the primary pricing objective to be for Lego for the future.
Use of appropriate and relevant theory to support and to justify
recommendations and discussion.20
MarksQuestion
3-Delivering
Value
Advice provided in relation an appropriate distribution
strategy for Lego
Advice provided about channel levels and
intermediaries
Consideration given as to market-logistics issues
that Lego needs to consider in adopting this strategy.
Use of appropriate and relevant theory to support
and to justify recommendations and discussion15
MarksQuestion
4 Communicating
Value:
Advice provided about how Lego could use
and capitalise on word-of-mouth communications,
customer driven and viral marketing
techniques.
Advice provided about how Lego coulduse
concepts such as co-creation to increase
its market share and relevance to its
customers.
Commentary about the various forms of interactive
marketing that would be most appropriate
for Lego given its objectives and
channel decisions.
Recommendations about how Lego can drive
customer-focused marketing and strategic
innovation throughout their organisation
Use of appropriate and relevant theory to support
and to justify recommendations.20
MarksQuestion
5 Creating
Successful long-term growth:
Advice provided about the role of corporate
social responsibility in Legos marketing
strategy moving forward.
Specific recommendations provided about how
Lego can evaluate its marketing efforts
to date and for the future that includes
an implementation plan.
Use of appropriate and relevant theory to support
and to justify recommendations and
discussion15
MarksFormat
and creativity
Presentation showed creativity, originality and
an understanding of the theoretical elements
of marketing strategy.
Submission was technically correct in that the
grammar, English expression, language,
style and all components were present
and appropriate for the audience.
Referencing style was correct and theory was
appropriately and correctly cited10

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The post How should Lego evaluate its marketing efforts to date and for the future? appeared first on BEST NURSING TUTORS .

 

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Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.