How has Lego valued and managed its brand equity?

/in /by

Read
the information provided about the Lego Case in the three documents provided at
these links.
http://www.managing-innovation.com/case_studies/Lego.pdf
http://hbswk.hbs.edu/item/7170.html
http://pedroantaoalves.files.wordpress.com/2013/04/strategicmanageme
nt_lego_10dec12.pdf

Format
This assignment is to be submitted as an individual
assignment in report format.
The
task
Your task is to read and consider the information
provided in the case documents. Based on your studies so far in the course you
are required to audit the actions and strategies of Lego from a marketing
perspective and provide specific advice and commentary to Lego for their future
direction in the areas noted below.
1. Building Strong Brands:
a. How has Lego valued and managed its brand equity?
b. Conduct a brief competitive analysis for Lego,
what can this tell you about their brand positioning and what advice would you
offer to improve or strengthen where you currently seem the positioned?
2. Shaping the Market Offerings:
a. What are your thoughts about Legos current
pricing strategy and what price adaptations should they consider in their
marketing strategies moving forward and what would you advise their primary
pricing objective to be? Explain and defend your reasoning.
3. Delivering Value:
a. How would you advise Lego in relation to their
distribution strategy for their
products and what market-logistics issues should
Lego consider and what
would you advise in relation to their channel levels
and intermediaries
Communicating Value:
a. How could Lego use and capitalise on
word-of-mouth communications, customer driven and viral marketing techniques;
b. How might Lego use concepts such as co-creation
to increase its market share and relevance to its customers?
c. What forms of interactive marketing would be most
appropriate for Lego given its objectives and channel decisions?
d. How can Lego drive customer-focused marketing and
strategic innovation throughout their organisation?
5. Creating Successful long-term growth:
a. What role should social responsibility play, if
at all, in Legos marketing strategy moving forward?
b. How should Lego evaluate its marketing efforts to
date and for the future?
Suggest several specific steps they should take and
defend these suggestions with appropriate theory

Marking Guide Assignment 3:

Question
1

Building
Strong Brands

Commentary on how Lego has valued and managed its brand equity.

Provision of a brief competitive analysis for Lego.

Commentary and advice on brand positioning for Lego including advice on how
to improve or strengthen their current position.

Use of appropriate and relevant theory to support and justify recommendations
and discussion.

20
Marks

Question
2

Shaping
the Market Offerings:

Commentary about Legos current pricing strategy

Advice about any price adaptations that should be considered

Advice regarding the primary pricing objective to be for Lego for the future.

Use of appropriate and relevant theory to support and to justify
recommendations and discussion.

20
Marks

Question
3-
Delivering
Value

Advice provided in relation an appropriate distribution
strategy for Lego

Advice provided about channel levels and
intermediaries

Consideration given as to market-logistics issues
that Lego needs to consider in adopting this strategy.

Use of appropriate and relevant theory to support
and to justify recommendations and discussion

15
Marks

Question
4

Communicating
Value:

Advice provided about how Lego could
use
and capitalise on word-of-mouth
communications,
customer driven and viral
marketing
techniques.

Advice provided about how Lego could
use
concepts such as co-creation to
increase
its market share and relevance to
its
customers.

Commentary about the various forms of
interactive
marketing that would be most
appropriate
for Lego given its objectives
and
channel decisions.

Recommendations about how Lego can
drive
customer-focused marketing and
strategic
innovation throughout their
organisation

Use of appropriate and relevant theory to
support
and to justify recommendations.

20
Marks

Question
5

Creating
Successful long-term growth:

Advice provided about the role of
corporate
social responsibility in Legos
marketing
strategy moving forward.

Specific recommendations provided about
how
Lego can evaluate its marketing
efforts
to date and for the future that
includes
an implementation plan.

Use of appropriate and relevant theory to
support
and to justify recommendations
and
discussion

15
Marks

Format
and creativity

Presentation showed creativity, originality
and
an understanding of the theoretical
elements
of marketing strategy.

Submission was technically correct in that
the
grammar, English expression,
language,
style and all components were
present
and appropriate for the audience.

Referencing style was correct and theory
was
appropriately and correctly cited

10
Marks

Read
the information provided about the Lego Case in the three documents provided at
these links. http://www.managing-innovation.com/case_studies/Lego.pdfhttp://hbswk.hbs.edu/item/7170.htmlhttp://pedroantaoalves.files.wordpress.com/2013/04/strategicmanagement_lego_10dec12.pdf
FormatThis assignment is to be submitted as an individual
assignment in report format.The
taskYour task is to read and consider the information
provided in the case documents. Based on your studies so far in the course you
are required to audit the actions and strategies of Lego from a marketing
perspective and provide specific advice and commentary to Lego for their future
direction in the areas noted below. 1. Building Strong Brands:a. How has Lego valued and managed its brand equity?b. Conduct a brief competitive analysis for Lego,
what can this tell you about their brand positioning and what advice would you
offer to improve or strengthen where you currently seem the positioned?2. Shaping the Market Offerings:a. What are your thoughts about Legos current
pricing strategy and what price adaptations should they consider in their
marketing strategies moving forward and what would you advise their primary
pricing objective to be? Explain and defend your reasoning.3. Delivering Value:a. How would you advise Lego in relation to their
distribution strategy for their products and what market-logistics issues should
Lego consider and what would you advise in relation to their channel levels
and intermediariesCommunicating Value:a. How could Lego use and capitalise on
word-of-mouth communications, customer driven and viral marketing techniques;b. How might Lego use concepts such as co-creation
to increase its market share and relevance to its customers?c. What forms of interactive marketing would be most
appropriate for Lego given its objectives and channel decisions?d. How can Lego drive customer-focused marketing and
strategic innovation throughout their organisation?5. Creating Successful long-term growth:a. What role should social responsibility play, if
at all, in Legos marketing strategy moving forward?b. How should Lego evaluate its marketing efforts to
date and for the future? Suggest several specific steps they should take and
defend these suggestions with appropriate theoryMarking Guide Assignment 3:Question
1 Building
Strong Brands
Commentary on how Lego has valued and managed its brand equity.
Provision of a brief competitive analysis for Lego.
Commentary and advice on brand positioning for Lego including advice on how
to improve or strengthen their current position.
Use of appropriate and relevant theory to support and justify recommendations
and discussion.20
MarksQuestion
2 Shaping
the Market Offerings:
Commentary about Legos current pricing strategy
Advice about any price adaptations that should be considered
Advice regarding the primary pricing objective to be for Lego for the future.
Use of appropriate and relevant theory to support and to justify
recommendations and discussion.20
MarksQuestion
3-Delivering
Value
Advice provided in relation an appropriate distribution
strategy for Lego
Advice provided about channel levels and
intermediaries
Consideration given as to market-logistics issues
that Lego needs to consider in adopting this strategy.
Use of appropriate and relevant theory to support
and to justify recommendations and discussion15
MarksQuestion
4 Communicating
Value:
Advice provided about how Lego could use
and capitalise on word-of-mouth communications,
customer driven and viral marketing
techniques.
Advice provided about how Lego coulduse
concepts such as co-creation to increase
its market share and relevance to its
customers.
Commentary about the various forms of interactive
marketing that would be most appropriate
for Lego given its objectives and
channel decisions.
Recommendations about how Lego can drive
customer-focused marketing and strategic
innovation throughout their organisation
Use of appropriate and relevant theory to support
and to justify recommendations.20
MarksQuestion
5 Creating
Successful long-term growth:
Advice provided about the role of corporate
social responsibility in Legos marketing
strategy moving forward.
Specific recommendations provided about how
Lego can evaluate its marketing efforts
to date and for the future that includes
an implementation plan.
Use of appropriate and relevant theory to support
and to justify recommendations and
discussion15
MarksFormat
and creativity
Presentation showed creativity, originality and
an understanding of the theoretical elements
of marketing strategy.
Submission was technically correct in that the
grammar, English expression, language,
style and all components were present
and appropriate for the audience.
Referencing style was correct and theory was
appropriately and correctly cited10
Marks

 

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Discuss the concept of absurdity in Albert Camus’ philosophy.

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Discuss the concept of absurdity in Albert Camus’ philosophy.

To get full credit for this post, you must:

address the prompt(s) fully (write a paragraph);
use standard English and grammar in all postings.

More resource http://www.iep.utm.edu/home/about/

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Use the following coupon code :

 

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Suppose the number of people who retire is greater than the number of people who enter the workforce and find jobs

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Professor Zebrowski’s business class has 25 students. Six students in the class

Professor Zebrowski’s business class has 25 students. Six students in the class have part-time jobs and go to school full-time. Two students in the class have full-time jobs and go to school part-time. Three students in the class are looking for part-time jobs. How many students in the class count as part of the labor force?25811914Real gross domestic product (GDP) is GDP adjusted for changes inthe level of the interest rate.overall output levels.overall employment levels.the level of unemployment.overall price levels.Goods that are produced now so that they can be used to produce other goods in the future are called ________ goods.investmentcapitalconsumernormalopportunityIn the equation M V = P Y, the variable M stands for themedian rate of inflation.quantity of money.velocity of money.movement of goods.movement of prices.A nation will engage in voluntary trade ifthe trade is approved by the World Trade Center.it allows a trade partner to specialize.the terms are mutually beneficial for both parties.there are no domestic costs associated with trade.it lacks a comparative advantage in the production of every good.Suppose the number of people who retire is greater than the number of people who enter the workforce and find jobs. All else the same, the labor force participation rate will ________ and the unemployment rate will ________.increase; increasedecrease; decreasedecrease; increaseincrease; decreasedecrease; not changeProfessor Zebrowski’s business class has 25 students. Six students in the class have part-time jobs and go to school full-time. Two students in the class have full-time jobs and go to school part-time. Three students in the class are looking for part-time jobs. How many students in the class count as part of the labor force?25811914Real gross domestic product (GDP) is GDP adjusted for changes inthe level of the interest rate.overall output levels.overall employment levels.the level of unemployment.overall price levels.Goods that are produced now so that they can be used to produce other goods in the future are called ________ goods.investmentcapitalconsumernormalopportunityIn the equation M V = P Y, the variable M stands for themedian rate of inflation.quantity of money.velocity of money.movement of goods.movement of prices.A nation will engage in voluntary trade ifthe trade is approved by the World Trade Center.it allows a trade partner to specialize.the terms are mutually beneficial for both parties.there are no domestic costs associated with trade.it lacks a comparative advantage in the production of every good.Suppose the number of people who retire is greater than the number of people who enter the workforce and find jobs. All else the same, the labor force participation rate will ________ and the unemployment rate will ________.increase; increasedecrease; decreasedecrease; increaseincrease; decreasedecrease; not change

 

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Using the table provided here, make suitable product/ brand recommendations and suggestions for each of the customer service situations listed. You might need to conduct research into different brands available in the industry. Upload your answer for assessment. SECTION 3: PREPARE AND SERVE DRINKS

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Using the table provided here, make suitable product/ brand recommendations and suggestions for each of the customer service situations listed. You might need to conduct research into different brands available in the industry. Upload your answer for assessment.
SECTION 3: PREPARE AND SERVE DRINKS
Activity10
1.Using the table, describe the procedures used to mix the drinks and list the garnishes and glassware used when serving each. Upload your answer for assessment.

SITXMGT401 – Monitor work operations
SECTION 2: PLAN AND ORGANISE WORKFLOW
Activity8
4.List five periods or events throughout a calendar year where the need for accurate staffing levels to meet service demands in the hospitality, travel and tourism industry is crucial and explain why this is so.
SECTION 4: SOLVE PROBLEMS AND MAKE DECISIONS
Activity13
1.What is the purpose of monitoring the effectiveness of solutions?
2.How could the effectiveness of solutions be monitored?
SITHFAB204 – Prepare and serve espresso coffee
Written/question
8.What are the main parts that make up a grinder and the parts that make up a coffee machine?
10.How many full clicks of a single group handle and how many full clicks of a double group handle are generally used to dose coffee into a portafilter

 

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The post Using the table provided here, make suitable product/ brand recommendations and suggestions for each of the customer service situations listed. You might need to conduct research into different brands available in the industry. Upload your answer for assessment. SECTION 3: PREPARE AND SERVE DRINKS appeared first on BEST NURSING TUTORS .

 
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Develop a list of resources you might use to gather historical economic data

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ECO 372 Week 2 Learning Team Reflection Economic Forecasting

Develop a list of resources you might use to gather historical economic data as well as economic forecast data.

Explain how and why each source is valuable and useful.

Identify any quantitative or qualitative forecasting factors contained in the sources.

Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field.

Write a 350- to 1,050-word paper that details your team’s findings.

 

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What are some important pros and cons of e-commerce?

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HCS490 week2

Chapter 10 Consumer Identity I: Sex Roles and Subcultures

What is a subculture? How does it differ from a microculture?
What is the difference between a high-context and a low-context culture? What is an example of this difference?
How do religious subcultures affect consumption decisions?
Chapter 9 Group and Situational Effects on Consumer Behavior

Is the customer always right? Why or why not?
What are some important pros and cons of e-commerce?
What are some of the ways in which organizational decisions differ from individual consumer decisions? How are they similar?
Chapter 3 Cultural Influences on Consumer Decision Making

What is collective selection? Give an example.
What is advergaming? Give an example.

 

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Create a comprehensive training proposal for the business.

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Select a small business with which you are familiar. Imagine that you have been called into that business to provide a consultation on training. Create a comprehensive training proposal for the business.

 

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identify a number of problems in a case. It is crucial to make it very clear which are the major two or three problems or key issues that must be solved first.

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Topic: Business Strategy Case Analysis (BSCA) Report
Order Description
Business Strategy Case Analysis (BSCA) Report
It is advised to read and understand the How to conduct case analysis from the textbook. The quality of the submitted case analysis report should be proportionally higher than the fortnightly oral progress reports. The fortnightly progress reports tutorial discussions and guidance along with journals and companys annual reports should form a potential source of information for the BSCA report.
The format for the Business Strategy Case analysis report is outlined briefly below:
Executive summary
Strategic profile of the case
Major Issues/problems in the case You will normally identify a number of problems in a case. It is crucial to make it very clear which are the major two or three problems or key issues that must be solved first. You need to understand that the major problems you have identified might be different from those of other persons; you need not worry about it as this is bound to happen in the field of management.
This section is just a short concise statement of the problems you are attempting to solve in the remainder of the case. Half a page is adequate. Having identified the key problems you can continually check back to ensure that you are actually attempting to solve them and not some other minor problems you identified. This section is very crucial to a good case report.
Companys mission statement
Situational analysis and SWOT analysis
Analysis of alternatives Most problems will have a large number of possible solutions it is your task to identify and evaluate a number of the more appropriate (at least 2-3 for each major problem identified). Each alternative solution should be briefly outlined and then evaluated in terms of its advantages and disadvantages (strong and weak points). Note: You must evaluate alternatives. Provide relevant theory or theories to explain the reasons for identifying these as problems and also practical solutions to the problems.
Strategy control and evaluation processes
Conclusion & recommendations
Implementation Here you should specifically explain how you would implement the recommended solutions. You have to translate theory into actions. You should also include who should do what when in what sequence what it will cost and other such issues. Remember if a recommended solution cannot be realistically implemented then it is no solution at all.
Page 10 of 13 Version:
Bibliography
Annexure You must attach the case progress reports to the final BSCA report.
All members of the team must contribute to the presentation progressive report preparation and the BSCA report with individual contributions explicitly noted in the case analysis report.
You are required to incorporate at least ten recent periodicals (post 2005) in your report. All sources used in the report must be acknowledged in the correct manner. Please use only Harvard referencing format.
Page 11 of 13 Version:
Assessment criteria for Business Strategy Case Analysis Report for submission
Assessment value: 30% Maximum 100 marks
Executive Summary (5 %) Summary of report and recommendations. Give a brief background to the company and outline its problems your recommendations and any assumptions noted.
Strategic profile of the case (5 %)
Situational analysis and SWOT analysis (5 %)
Problem Identification and Analysis (20 %) Provide explanations to major problems by integrating relevant strategic management theory (ies) to the case evidence (data).
Analysis of alternatives Generation and Evaluation of a Range of Alternative Solutions (20 %) All solutions should be linked to the major problems and substantiated with theories/concepts from the field of strategic management.
Strategy control and evaluation processes (5%)
Conclusion & Recommendations (15 %) Clear statement of which of the alternative(s) suggested is/are recommended and why. Should be justified using theories and/or concepts. This solution should solve key problem(s) noted.
Implementation (10 %) Action steps involved in actually introducing the recommended solutions: Who/When/How/Cost etc
Presentation (10 %) Format/quality of presentation quality of written expression/grammar/language used etc
Referencing (5 %) Correct and consistent Harvard referencing system and range of references used.

 

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It has been stated that IT provides a competitive edge to organizations. Can you think of a company that uses IT strategically?

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1)It has been stated that IT provides a competitive edge to organizations. Can you think of a company that uses IT strategically? Perform some research on such a company and discuss its case in this thread. Make sure to use this week’s material in your analysis e.g. use Porter value chain or other strategic frameworks.2) Read the in internet, Twitter Searches for a Business Model, and let’s see if we can draw some conclusions.

 

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Discuss with reference to legislation, case law and/or rulings whether Julie would be considered a resident of Australia for tax purposes for the income year ended 30 June 2016.

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LAW5230 Assignment
Taxation Law Assignment
Due date: 6 January 2017
Value: 40%
Word 4,000 words (excluding calculations)
Limit:
This assignment consists of two (2) parts. Part A consists of a problem solving scenario (1,000 words) and Part B is a research assignment (3,000 words). You must complete both Part A and Part B. Pay careful attention to the marking criteria at the end of each Part.
Part A
Julie is 22 years old and was born in Vancouver, Canada. On 2 September 2015, she arrived in Brisbane on a 12-month working holiday visa. Prior to arriving in Brisbane Julie had always lived with her parents in Canada.
Julie had worked in Vancouver prior to leaving for Australia and had been saving for her travel. She did not own any significant assets in Canada, only personal possessions such as clothes and a few electronic items. She left most of this with her parents while she was in Australia.
Julie stayed in a hostel in Brisbane for 2 weeks after arriving, visiting the Gold Coast and Sunshine Coast and other tourist attractions. She then travelled to Bundaberg in Queensland to work as a fruit picker on a farm for three months. She lived with other backpackers in a hostel.
With her savings she then travelled around North Queensland, the Northern Territory and Western Australia for three months staying in hostels.
When her savings started to run out Julie found work in a Perth coffee shop. Julie shared rented accommodation with friends she had met while backpacking. She was in Perth for three months.
On 16 June 2016 Julie decided to return to Vancouver and moved back into her parents’ house. She wanted apply for a working holiday in the United Kingdom so started working and saving for her next adventure.
After six months she started travelling again.
Required:
Discuss with reference to legislation, case law and/or rulings whether Julie would be considered a resident of Australia for tax purposes for the income year ended 30 June 2016. You do not need to consider the temporary residency rules.
During the year-ended 30 June 2016 Julie had the following transactions:
• Salary from employment in Canada prior to 31 August 2015 equivalent to AUD$5,500.
• Salary paid by a fruit grower in Bundaberg AUD$6,000.
• A $250 prize for winning the annual watermelon eating contest in Bundaberg.
• Interest on her Australian bank account of $180.
• Interest on her Canadian bank account equivalent to AUD$200, from which $20 withholding tax had been deducted by the Canadian bank prior to crediting her account on 1 March 2016.
• $220 from the sale of excess clothing, sleeping bag and other personal items on ebay prior to Julie leaving Australia.
Required:
Based on your conclusion on Julie’s residency, and discussing the source and derivation of income principles, state which amounts would be included in her assessable income for the year. You do not need to consider the consequences of any Double Tax Agreements.

LAW5230 – Taxation Law
Semester 3, 2016
Assignment Marking Criteria Sheet
PART A – Problem Solving Little
attemp
t F C B A HD
Identification of legal issues, legislation and case law
Overall the student has identified the relevant assessable income issues, legislation and where appropriate case law and rulings. 0 0.5 1 2 3 4
Application
Demonstrated level of understanding of the specific residency issues in relation to Julie through the application of the identified law. 1 2 5 6 7.5 9
Demonstrated level of understanding of the specific derivation and source of income issues in relation to Julie through the application of the identified law. 1 2 4 5 6.5 8
Conclusions
Overall, the student has drawn appropriate and valid conclusions after applying the law. 0 0.5 1 2 3 4
Total out of 25
Description of Performance Standards;
HD – the student has shown a very high level of demonstrated ability in relation to the stated criteria by covering all valid points in a clear and succinct manner. The student may have also demonstrated an ability to think beyond the facts and recognise the broader implications of the facts, missing facts or alternate arguments.
A – The student has show a high level of demonstrated ability in relation to the stated criteria by either covering all valid points or by covering the majority of valid points in a clear and succinct manner. The student may have very briefly or occasionally shown ability at the HD level.
B – The student has show a good level of demonstrated ability in relation to the stated criteria by covering most of the valid points. The student may have made some minor incorrect statements or missed some minor points.
C – The student has show a satisfactory level of demonstrated ability in relation to the stated criteria by covering the main valid points. The student may have made a number of minor incorrect statements but did make incorrect statements in relation to major points.
F – The student has not shown a satisfactory level of demonstrated ability in relation to the stated criteria by missing some main points or by making incorrect statements in relation to major points.
Little Attempt – The student has not addressed or attempted to address this criterion.
Part B – 75 Marks (3,000 words)
You are required to prepare a written research assignment that addresses one of the provided topics below. The purpose of the task is for you to demonstrate high level critical reflection and analytical reasoning skills in the context of the application of Australian taxation law and taxation law policy. You must undertake academic research which demonstrates the following:
• An in-depth your understanding of how the specific tax law applies,
• The policy context of the law and if relevant how other jurisdictions deal with similar issues,
• Critical reflection as to whether the law achieves its stated purpose, aligns with principles of good tax policy or could be improved/amended. These critical reflections should be supported by the research you have undertaken as well as your own independent thought.
Topic Choices
1. Self-Assessment system – discuss and critically evaluate the extent to which Australia’s self-assessment encourages individuals to comply with the taxation legislation. You should include a discussion on the components of the self-assessment regime and how each component contributes to taxpayer compliance.
2. Work-related allowable deductions – discuss and critically evaluate the extent to which Australia’s deduction regime for individual taxpayers satisfies the principles of a good tax system (specifically simplicity and fairness). You may like to compare and contrast this with the deduction system in New Zealand.
3. Negative Gearing – discuss and critically evaluate the extent to which tax deductible negative gearing impacts upon savings and investment decisions. Your paper should clearly outline what is meant by negative gearing from a tax perspective and how the Australian tax system treats negatively geared investments. You should include an evaluation of whether negative gearing from a tax perspective should be removed.
4. Company tax rate – discuss and critically evaluate the Federal Government’s policy of lowering the company tax rate to 25%. You should discuss potential advantages and disadvantages and any alternatives.
5. Small Business Concessions – discuss and critically evaluate the Small Business CGT Concessions in Australia. You should include a discussion of the overall policy objectives and your evaluation of whether regime currently meets these objectives or whether further amendments are necessary.
LAW5230 Assignment Semester 3, 2016
LAW5230
Part B – Research
Assignment
Criteria Little attempt F C B A HD
Demonstrated technical understanding of the chosen tax law topic. No/little attempt made in relation to this criterion 1 Very little technical understanding of the legal topic demonstrate and/or many instances of incorrect understanding.
4 Sound technical understanding of the legal topic demonstrated with some instances of incorrect understanding.
7.5 Good technical understanding of the legal topic demonstrated, with few instances of incorrect understanding. 10 High level technical understanding of the legal topic demonstrated, with no/very few instances of incorrect understanding. 12 Very High level technical understanding of the legal topic demonstrated, no instances of incorrect understanding. 15
Ability to analyse and present practical applications of the law in the context of the overall paper, rather than simply describe the law. No attempt made in
relation to this criterion.
0 Did not demonstrated an ability to explain tax law concepts in the context of how it is relevant to practical applications.
3 Demonstrated sound
ability to explain tax law concepts in the context of how it is relevant to
practical applications in some instances. Some insightful and relevant applications made. 6 Demonstrated a good
ability to explain tax law concepts in the context of how it is relevant to practical applications in some instances. Practical applications were mostly insightful and relevant.
7.5 Demonstrated a very good ability to explain tax law concepts in the context of how it is relevant to practical applications in many instances. Practical applications were mostly insightful and relevant.
9 Demonstrated an
excellent ability to explain tax law concepts in the context of how it is relevant to practical applications in all instances. Practical applications were insightful and relevant. 12
Ability to demonstrate critical reflection on the topic researched incorporating independent thought
and ability to critically analyse research presented. No/little attempt made in relation to this criterion 1 Insufficient evidence of effective analysis, balanced evaluation, personal perspectives made.
4 Few instances of careful analysis of the research. Limited ability to balance and evaluate competing arguments in the literature and/or limited articulation of personal perspectives throughout paper.
7.5 Some evidence of careful analysis of the research. Some instances of an ability to balance and evaluate competing arguments in the literature as well as some personal perspectives throughout paper. 10 Evidence and multiple instances of careful analysis of the research. Evidence of an ability to balance and evaluate competing arguments in the literature as well as clearly articulated personal perspectives throughout paper. 12 Strong evidence and multiple instances of careful analysis of the research. Strong evidence of an ability to balance and evaluate competing arguments in the literature as well as clearly articulated personal perspectives throughout paper. 15
Ability to demonstrate independent, high quality research. No/little attempt made in relation to this criterion 1 Little evidence of quality and independent research. Many major sources overlooked. Very few sources from outside course materials. 4 Some evidence of careful, relevant, quality and independent research undertaken. Many major research sources/authors overlooked. A few sources from outside course materials.
7.5 Evidence of careful, relevant, quality and independent research undertaken. Few major research sources/authors overlooked. Some sources from outside course materials. 10 Evidence of careful, relevant, high quality and independent research undertaken. No major research sources/authors overlooked. Many sources from outside course materials. 12 Evidence of careful, relevant, high quality and independent research undertaken. No research sources/authors overlooked. Many sources from outside course materials and all high quality. 15
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LAW5230 Assignment Semester 3, 2016
Overall clarity of expression, use of grammar and appropriateness of the language and terminology for an academic research paper. No/little attempt made in relation to this criterion 1 No instances of sophisticated and academic language used. Many instances of incoherent. Lacks readability. 2 Few instances of sophisticated and academic language used. Somewhat clear and readable expression used throughout. Many instances of unclear expression. 3 Mostly sophisticated, clear and readable expression used throughout. Moderately academic language used throughout. Few instances of unclear expression.
4 Some sophisticated language, but otherwise, very clear and highly readable expression used throughout. Appropriate academic language used throughout. 5 Sophisticated, clear and highly readable expression used throughout. Very appropriate academic language used throughout.
6
Clear and logical structure, development of clear arguments, supported conclusions reached. No/little attempt made in relation to this criterion 1 Very little persuasive argument used in paper.
Little structure or flow. Many inconsistent / unsupported conclusions reached. 2 Somewhat persuasive argument built throughout paper. Some structure presented, though paper may have some flow problems, or inconsistent / not well supported conclusions presented. May have some
inconsistencies. 3 Moderately persuasive argument built throughout paper. Clear structure resulting in some supported conclusions/ recommendations with few inconsistencies. 4 Persuasive argument built throughout paper. Clear and logical structure resulting in some well supported conclusions/ recommendations.
5 Highly persuasive argument built throughout paper. Very clear and logical structure resulting in well supported conclusions/ recommendations.
6
Ability to use chosen referencing method appropriately and correctly No/little attempt made in relation to this criterion 1 Inability to use chosen referencing method appropriately and correctly. Inconsistent and fundamental errors. 2 Acceptable standard of referencing, citations and bibliography. Some fundamental errors. 3 High standard of referencing, citations and bibliography. Some minor errors. 4 Very high standard of referencing, citations and bibliography. Very few errors. 5 Very high standard of referencing, citations and bibliography. Almost no errors. 6
Total out of 75
TOTAL (out of 100)
General Comments
END OF ASSIGNMENT
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