Email submission will NOT be accepted in any circumstance.
The assignment should be packaged as one single pdf file and then submitted via the link provided on the course page.
Submission
Both major report 1 & 2 are individual submissions. You are asked to submit the assignment simply though the link provided at the course website.
You are encouraged to discuss the assignment solution path with others to improve your understanding and clarify requirements but you should develop the solution to the assignment on your own.
CIS8011 Major Report 1 (30 % marks)
This assignment is separate from the journals you have produced earlier. You are expected to write a thoroughly analysed report on the following.
You have been hired as a consultant by an organization/Business. The company is a small to medium business which specialises in selling goods and services primarily using their contact centre.
Recently they had a significant growth in sales. Upon reviewing the sales calls they have found that they have a low conversion rate. The recent increase was due to a marketing campaign in which they hired a number of temporary staff to perform a lot of outgoing calls. The executives want to verify this suspicion but are not aware of how to do this. If the trend is valid they would like to find ways to increase the outgoing call volume without having to hire a large number of temporary staff members. If the trend is not valid they would like to know how they could increase the conversion rate.
Prepare a strategy report for the Chief Executive Office and Chief Information Officer which suggests digital innovation to validate or invalidate the trend. The executives would also like to know if there is any technology which can help to support their call centre by automating and assisting with outgoing calls and increase the conversion rate.
Page 1 of 2
CIS8011 – assessment item
Assignment 2 (30%) (1500 words maximum)
This assignment is separate from the journals you have produced earlier. You are expected to write a thoroughly analysed report on the following.
The Chief Executive Office and Chief Information Officer was impressed by analysis of the contact centre. They would like you to explore the solutions a little further by analysing how to potentially adopt some of your digital innovation recommendations into the organisation. They are interested in understanding which technology needs to be adopted, how it can be integrated, any structural or managerial changes which are needed and how to build digital trust within the community and market place. The organisation does not have a lot of additional capital and as such requires a detailed cost benefit analysis to be performed and KPI’s to be identified to ensure the digital innovation is being integrated in an efficient and effective manner.
Special Instructions (Both reports 1 & 2)
• You need to upload your assessment item in pdf file through the link available on the course web site.
• You are not required to submit the plagiarism report for the journal. However, you are strongly recommended to check the journals using a plagiarism application (this can be any application that detects plagiarism) and keep the report safely. If the report is found to contain ‘similarities’ then you will be awarded with a ‘zero’ and automatically referred to the Faculty for further action.
• Email submission will NOT be accepted in any circumstance.
• The entire report including appendices will be packaged as one single pdf file and then submitted.
• Students should complete this assignment individually. You are encouraged to discuss the assignment with others to improve your understanding and clarify requirements but you should develop the solution to the assignment on your own.
• Any delays in submission MUST be accompanied with proper approval documentation, despite the course leader approving this. So please attach the approval to this assignment as markers may not have access to delay approvals. If the approval documentation is not found, late penalty, as per university rules, will be levied.
• Assignments MUST be submitted in the link provided. If they are not submitted via the link, then it is assumed that submission was not made. If the assignments were submitted in other locations, it is very difficult to track them, as the course team have no access to other locations.
• No need to attach plagiarism report. You keep it for any future reference.
• Late submission may attract penalties as per the USQ/BELA requirements (for further details see the www.usq.edu.au

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The learning outcome of this assignment is to understand how to conduct research on a given topic. Also, the outcome includes the application of your research about strategic human resources planning for your HR practice. Research and staying current on HR related topics is a critical need for an HR practitioner as is the knowledge of how to strategically plan for the Human Resources function.

For this assignment, you are asked to develop a literature review on the topic of strategic human resource management. The paper requires you to develop a short (about three to five pages) document on the current thinking and research in the area of strategic human resource management. You may include examples in your paper about how the Human Resources function creates initiatives that are strategic such as targeted recruitment, a Total Rewards program, engagement studies just to name a few, but the main focus on the paper is on the strategic nature of the Human Resource function.

You want to conduct a scholarly review of the literature, and you must have a minimum of three citations (excluding our course materials). Again, your topic is strategic human resource management but you may provide examples of strategic HR initiatives.

Review the paper provided “Writing a Literature Review Paper.” Keep in mind that a literature review is not merely a bibliographic list of resources. A literature review is your synthesis of the scholarly research available on the subject.

Your literature review can be used to inform management for decisions that are pending and/or serve as a basis for mere knowledge sharing. Literature reviews can be stand-alone documents or parts of a larger document. This assignment is to create a stand-alone literature review. Your literature review must use scholarly references and it must be written in a narrative format synthesizing the research from your citations, which must be in presented in APA format. Be sure to use topic headings such as Introduction, Main Findings and Conclusions. The paper will include at the least the following::

1.  Title page

2.  Introduction and Purpose of the Paper

3.  General Findings of the Research (including definition of the topic)

4.  Synthesis of the Findings

5.  Conclusions

6.  Reference Page

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ORIGINAL TOPIC;
Assignment 2: Discussion—Differences between Value and Returns
Evaluating the benefit an opportunity can provide is complex. When measuring an economic benefit, you must look at the real return, the nominal return, and the overall value. In many cases, a project might generate a negative return in the short term but may be of value in the long term. You may take on a project for its business, knowing that the project is a losing proposition but will compensate for this loss by bringing in a new project later that will generate a positive return, or future value. This assignment will illustrate this concept. Firms need to distinguish between value creation and the returns they obtain from their investments.
Tasks:
Locate an article from the Internet or the Argosy University online library resources that deals with firms distinguishing between value creation and the returns they obtain from their investments. You can consult sources such as the Wall Street Journal, Financial Times, Bloomberg Markets, the Economist, US News and World Report, and other publications for conducting this research.
On the basis of the selected article, address the following questions:
What are some of the strategies that firms engage in to create value?
What is the difference between adding value in the value chain and creating returns for shareholders?
Why does adding value to the firm and creating returns for shareholders in the short run and long run matter?
STUDENT RESPONSE:
Over the past few years, the term value has changed and created reformed practices within the workplace or business. Though during this time, there are still many corporations that believe the current methods are still ideal when really new and updated methods could be more helpful in the short term. By doing this, they are “missing the most important customer needs and ignoring the broader influences that determine their longer-term success” (Porter, M. E., & Kramer, M. R. (2015, August)). To get out of this state of mind, corporations need to start building shared value. This means focusing on “creating economic value in a way that also creates value for society by addressing its needs and challenges” (Porter, M. E., & Kramer, M. R. (2015, August)). Some companies that have already began to transition to intersecting society and corporate performance are “GE, Google, IBM, Intel, Johnson & Johnson, Nestlé, Unilever, and Wal-Mart” (Porter, M. E., & Kramer, M. R. (2015, August)). But there are still some companies that need to make the move towards the next stage, in order for them to start creating value, there are many different strategies for them to engage in. Somethings they need to keep in mind of is that there needs to be a deeper understanding of public needs, this combined with the bases of the company’s productivity, will allow them to revisit what their mission was in the first place. The last thing they may want to keep in mind of, beside their own personal interest, they would need to have the “ability to collaborate across profit/nonprofit boundaries” (Porter, M. E., & Kramer, M. R. (2015, August)). This opens up the resources available to them and helps better assist societal needs.
To answer the question of adding value into the value chain, it is very possible, especially when “societal problems can create economic costs […] through enhanced resource utilization, process efficiency, and quality” (Porter, M. E., & Kramer, M. R. (2015, August)). One company that we can look at and has been adding value to their chain, is Walmart. This company mainly focused on packaging, but in doing so they have been emitting a large amount of greenhouse gases. When Walmart became aware of what they were doing they realized that something needed to change, they causing damage to both their cost and the environment. To take on both issues, Walmart began, “reducing its packaging and rerouting its trucks to cut 100 million miles from its delivery routes in 2009, saving $200 million even as it shipped more products” (Porter, M. E., & Kramer, M. R. (2015, August)). What this shows, is how a company became aware of a situation and to fix it they added value. Once they have done this they were able to save money and make an impact on the environment as well. While this an example of the affects for a company, let us take a look at how value would affect a stakeholder. The returns that shareholders obtain are the profits after the costs of production. The shareholders increased their returns because the cost of production went down. It is not always so easy to see the connection between value and returns.
As it could take years to fully understand the effects of creating value or returns, it is essential for businesses to look at the long-term. Businesses have to understand, “productivity and a growing awareness of the fallacy of short-term cost reductions” (Porter, M. E., & Kramer, M. R. (2015, August)). But sometimes it can be hard to get shareholders to be invested if the short-term benefits are not up to par with them. So it is important for businesses to look at both the short-term and long-term values. If the long-term becomes stronger than the short-term, this then has to be presented in a way that catches both the shareholders and investors.
Porter, M. E., & Kramer, M. R. (2015, August). Creating Shared Value. Retrieved March 02, 2018, from https://hbr.org/2011/01/the-big-idea-creating-shared-value
Kanter, R. M. (2014, November). How Great Companies Think Differently. Retrieved March 03, 2018, from https://hbr.org/2011/11/how-great-companies-think-differently
Reference for Business. (2018). ECONOMIC PROFIT. Retrieved March 03, 2018, from http://www.referenceforbusiness.com/encyclopedia/Eco-Ent/Economic-Profit.html
IBJ. (2018). Improving the Practice of Business. Retrieved March 03, 2018, from http://iveybusinessjournal.com/publication/values-driven-performance-seven-strategies-for-delivering-profits-with-principles/
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Subject: Economics    / General Economics
ADDITIONAL QUESTIONS NOT COVERED IN CLASS
1. (derived from In-Text Exercises 18.4 and 18.5, Chapter 18.4)

Suppose that Clearvoice
serves 100 high-demand consumers, each of whose monthly demand curve for minutes
of wireless service is Q‘}, = 100 — 100P, and 200 low—demand consumers, each of whose
monthly demand curves is Q: = 50 — IDOP, where P is the per-minute price in dollars.
Its marginal cost is 10 cents per minute. (a) If it sells to both types of consumers, which of the following per—minute prices
is the most pro?table: 10, 15, 20, or 25 cents? (For simplicity, assume that
Clearvoice can set its ?xed fee in units smaller than a penny so that it is able to
extract all of the low-demand consumer’s surplus.) (b) Suppose it sells both types of consumers, consumers having a per—minute price in
that plan. Which of the following per-minute prices in the plan intended for low-
demand consumers is the most pro?table: 10, 15, 20, or 25 cents? (For simplicity,
assume that Clearvoice can set its ?xed fees in units smaller than a penny.)

2. (derived from In—Text Exercise 18.5, Chapter 18.5, page 655) Suppose that a monopolist
seller of spreadsheets and word processor programs faces four types of consumers, A—D.
The willingness to pay for a spreadsheet is $0 for types A and B, and $100 for types C
and D. The willingness to pay for a word processor is $0 for types A and C, and $100
for types B and D. The marginal cost of producing either good is zero. There are 1000
consumers of each type. Compare the pro?ts from independently selling the two goods
and selling a bundle. Which is more pro?table?

3. (derived from In-Text Exercise 17.4, Chapter 17.4) Suppose that in Figure 17.8, the
30 consumers whose willingness to pay for a car wash is above $22 place no value on
hand washing, while all other consumers are willing to pay an extra $5 for the service.
Hand washing costs $5 extra. (a) To maximize aggregate surplus, should hand washing be offered?
(b) What about to maximize aggregate surplus?
(c) What if hand washing costs $4.99 extra?

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