consider the effect starbucks had on other competitors
Read: Don’t Fear Starbucks (Links to an external site.) As a part of the marketing environment, competitors may also influence marketers as they research and develop marketing strategies. Consider the effect Starbucks had on other competitors in the article. Write a short essay that describes a similar situation you’ve seen in your city. Was the business positively or negatively affected? Do you see any evidence of advertising from the smaller business? Bring your writing to class.
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