Explain why or why you would not sell and cite the ethical dilemmas involved.
Assignment 2: Starting a Business Online, Part 2 Due Week 8 and
worth 200 points
Imagine that you own a small, local clothing store along the
Jersey Shore boardwalk and decide that you want to engage in
e-Commerce.
Write a 4-5 page paper on the following:
Imagine that someone has offered you $1,000 to buy your domain
name shortly after your started your business online. Explain why
or why you would not sell and cite the ethical dilemmas involved.
The e-Commerce software you will be using must provide a catalog
display, shopping cart capabilities, and transaction processing.
The convenience and usability for the customer are benefits of
these functions. State how each of these functions could be
beneficial to your business. Your business will have created a
presence in the physical world by having a store along the
boardwalk. Assess how you will create an effective presence on the
Web, meeting the objectives listed in Chapter 3. Be sure to include
how you would improve Web presence by increasing Website usability.
Develop a Web marketing strategy for your company including the
following: identify the market segments you will target, how you
will reach that segment, and explain how you will advertise on the
Web. Your assignment must:
Be typed, double spaced, using Times New Roman font
(size 12), with one-inch margins on all sides; references must
follow APA or school-specific format. Check with your
professor for any additional instructions. Include a cover page
containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page
and the reference page are not included in the required page
length. The specific course learning outcomes associated with this
assignment are:
Summarize the principle security and privacy issues related to
electronic commerce and actions firms can take to address these
issues. Identify the basic elements of the technology
infrastructure used to conduct electronic business. Explain the
basic communications and network concepts used in electronic
commerce and the basic functioning of the Internet and the World
Wide Web. Outline the considerations for marketing on the World
Wide Web and creating an effective Web presence. Use technology and
information resources to research issues in fundamentals of
e-business. Write clearly and concisely about fundamentals of
e-business using proper writing mechanics.
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