When should a company differentiate their product and when should they not? Need some examples where product differentiation works or does not work

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One simple component of strategy is a company’s decision to differentiate their product. For example, McDonald’s and Burger King try to differentiate their burgers. Computer operating systems may be a different story. For the past 20 years or so, Microsoft has trying to make Windows look a lot like an Apple Mac.

1. When should a company differentiate their product and when should they not? Need some examples where product differentiation works or does not work

 

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