View the video link below. Tom Ryan, founder of Smashburger,
explains how he exploited a gap in the hamburger market between the
value-oriented fast food burger joint and the more time consuming
sit-down restaurant. Smashburger sells premium priced gourmet
burgers in an inviting atmosphere with speedy service. A key
challenge for Ryan was identifying the right balance between price
and quality. Discuss the following,
– how does Smashburger’s differentiation strategy allow them to
charge premium prices?,
– what is Smash burger’s pricing strategy? (discuss the balance
between price and quality),
– and what challenges did Smashburger face in the latest recession
Post your response. Your response should be a minimum of 150
words and no more than 250 words.
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