Imagine you work for a local health care organization. Your CEO thinks that she should have more of an impact on the legislative process and would like to know how she can have a more active role in shaping policy. She sent you an email asking you to explain the relationship between agenda setting and legislation and to provide her with some practical ways your organization can influence policy development.Write a 700- to 1,050-word email response to your CEO.Clickthe Assignment Files tab to submit your assignment.

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Prior to beginning work on this discussion, review the Cover Letters PDF  provided by the Ashford University Office of Career Services and the What Is a Cover Letter?  and Writing the Dreaded Cover Letter  online resources. It is recommended that you also review the e-book by Noble (2004) and the How to write cover letters (examples) video which include more information and a number of sample cover letters to assist you. For this discussion post, you will use the knowledge you have gained about personality, the career specific reports you have created in the previous weeks’ discussions, and assessments associated with various fields of psychology you have studied to help you to choose and develop a cover letter for a job in the human services sector. To begin, determine what type of job within the human services sector related to personality psychology is of interest to you. Using career websites, including those listed on the Ashford Career Services Job Search website, and/or other third-party search engines such as the American Psychological Association’s PsycCareers website, Monster.com , Indeed.com , and SimplyHired.com. Once you have found a suitable job posting, carefully review the requirements and note these for inclusion in your cover letter. Before you begin designing your cover letter, review the required readings, videos, and websites to help you determine how best to formulate it. Within the letter, you will address the person or title of the person that is listed as the contact for the job in the job posting. As you draft your cover letter, consider the elements within the job post and use your knowledge of personality theory to make yourself appear to be the best candidate for the job. Assess the various types of personality measurements that might be most effective in the position listed and mention how you might use these on the job. Once you have developed your letter, save it as a document and attach it to your discussion post. In the discussion post itself, copy and paste the link to the job posting for which you wrote your cover letter. Describe your experience(s) writing the cover letter including the ways in which you may have attempted to manipulate the reader to get the best response. Analyze and describe any ethical issues that could be associated with this process

Writing the Dreaded Cover Letter

Even confident job seekers find cover letters daunting.

Posted Apr 06, 2011

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Source: http://www.planetofsuccess.com/blog/2010/how-to-overcome-writers-block/

I’ve written other posts about writing challenges connected to the job search: how writing anxiety can affect the job search and how writing samples add another layer of challenge to the job seeker. But of all the writing-related activities of the job search, the one task most universally hated is the cover letter.  It seems to cause anxiety for many otherwise well-qualified job seekers.  And there’s a reason for that: it’s not an easy document to write. You have to find a way to appeal to the employer, summarize your key strengths relevant to the position, convey your personality, express your interest, and differentiate yourself from every other candidate- and all in one page.  Oh, that’s all?

It’s no wonder that many put it off.

Part of the problem seems to be that many people do not view themselves as writers.  Or at least good writers.  They didn’t like writing essays in school, and now that they are confronted with a writing assignment that won’t result in a grade but rather a job, their anxiety level increases dramatically.  And cover letter writing, like resume writing, is a unique form of writing.  It is essentially a marketing piece or a sales pitch– not the type of writing even most professional writers do with ease.  It requires a lot of thought.

I’ve helped thousands of individuals write cover letters, and I find that they struggle with virtually all elements of it: whether it’s the opening sentence, targeting it to the position, or finding a way to convey personality without appearing forced. Many people just freeze at the first sentence. Writing blocks and writing anxiety kick in.

So I’m going to spend the next two blog posts on crafting the cover letter.  This post presents 10 guidelines for writing cover letters.  The second post deals with the value of a SWOT analysis to construct your letter.

So what’s the point of a cover letter?  The cover letter, done right, is actually a valuable opportunity for the job seeker to convey information and start a relationship with the employer.  The cover letter is less restrictive than a resume (you can use the word “I”, for instance), and it gives you the opportunity to highlight your most important features to an employer.  You can explain aspects of your background that might raise questions  (such as gaps in employment or lack of a specific degree), you can convey personality traits (resumes are notoriously dry and fact-filled), and you can entice the employer to want to meet you.

As we shift increasingly to social media, email, and other technical approaches to the job search, some experts have questioned whether a cover letter is even needed (link is external) anymore. While its use or format may be morphing, it’s still an important document in the process.  There will always be some employers who say they don’t need to see a cover letter-but in general you should assume that you will need to write one.  And, as hard as this may be to digest, consider finding a way to welcome this opportunity to display your talents.

So… here are 10 basic guidelines for a cover letter.  Violate them at your own risk.

1. Use proper business letter format.  Make sure you include the date, the name and address of the person/organization you’re sending it to, etc.  Use a colon after “Dear Mr. ______:” (commas are for personal correspondence). Here is a great site for proper business correspondence style from Purdue’s Online Writing Lab (link is external).

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2. Keep it to one page unless you have a very clear reason for going beyond that.  I work in higher education: we’re used to reading lots of pages, so I personally am not bothered by a two-page cover letter.  I have even written two page cover letters when applying for jobs myself and have only ever heard one complaint. But, I remind you– I’m in higher education.  In the business world, keep it to one page. And particularly when your cover letter is written as an email to accompany your attached resume, keep it short and simple. (But not just “Here’s my attached resume.  I look forward to hearing from you.” You don’t get off that easy even in an email.  Sorry.)
3. Write unique content.  The cover letter is a chance to tell your story, to demonstrate some personality, display your communication skills, and highlight your strengths.  It is not the place to simply repeat everything that is in your resume.
4. Remember how your English teacher always said to “show, don’t tell”?  What she meant was: don’t just say “I’m a hard worker” (that’s telling); show the reader you’re a hard worker, as in “Last summer, while working at a full-time job, I successfully completed 6 hours of graduate coursework in accounting, and developed a prospectus for a new business.”  See, now you’ve shown me you’re a hard worker.
5. Establish a relationship with your reader. To whom are you writing? As I like to say to students: if you’re writing a report on dogs, it’s helpful to know if your reader is a veterinarian or in the 3rd grade. Big difference in how you approach the subject. So, who will be reading your cover letter? Someone in the human resources office? (Likely.) Your future boss? (Also likely.) Someone with no understanding of your field? (Possibly.) For this reason, you need to be careful about using jargon or acronyms from your previous or current employer.
6. Write a targeted letter to each position. The failure to personalize it to the job and/or the employer is by far the most common complaint I hear from employers. Employers resent it when they receive what is obviously a generic cover letter where the candidate hasn’t taken the time to personalize it to them (as in, “Dear Sir or Madam:”).  Almost as bad is the letter which starts out personally addressed to the employer but quickly digresses into an obviously generic letter.

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I once posted a position for a career counselor in my office.  I received many applications ranging from a former military officer who spent a paragraph describing his sharpshooting skills (I’m very glad he served in our military, but generally I don’t need sharpshooting skills in my office), a person who spent a paragraph describing her religious beliefs and how much she enjoys teaching Sunday School classes (again, I’m glad she enjoys what she does– but not an issue for my office either), and a high school counselor who described in great detail her client load of pregnant teenagers.

Here’s the mistake they all made: they didn’t make the connections for me.  They wasted valuable space on their letters describing details that were irrelevant to the position. And they made no effort to connect their experience to my position or organization.  For instance:  What if the sharpshooter had written something like “In the military, I honed skills which required great patience, accuracy, and focus”; or had the Sunday school teacher written, “I developed lesson plans targeted to the age of my students, and designed to increase knowledge and encourage discussion”; or the high school counselor written “I work with students who are under pressure, and have to make challenging life decisions every day”? Those kinds of statements would show to me that they understand that they are not going to be doing what they’ve done before in this new job, that they have more deeply analyzed their skills and applied them to the new position-and that they actually know what this new job will entail.  It is not my responsibility as the employer to connect these dots for them– you must do it yourself in your cover letter (and interview).

7. Plan to create a letter with three-to-five paragraphs (two-to-four if it’s an email).  The first paragraph should explain what you’re applying for, how you heard about the opportunity, and why you are particularly qualified.  Try to be subtle about this– a letter that opens with “I am the most qualified candidate you will find…” usually ends up in the trash.  The employer will judge whether you’re the most qualified: you need to convey what talents or experience you have that connect to the position.  The middle paragraphs expand on your connection to the position as well as highlight any research you’ve done about the opportunities the position and the employer represent to you.  The last paragraph closes with the next action step that will be taken and how you can connect in the future.

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8. Try to avoid trite phrases.  I always advise my students NOT to start with the traditional opening, “I am a student at __________ and I am applying for a position as ______________.”  Rather, start with something that connects you right away to the position, as in “My three years experience as a bank teller, combined with my economics coursework, have taught me the importance of _____ , a trait needed in your ______ position.”
9. Use an active voice, with action verbs. Avoid phrases like “was responsible for”, or “reports that were written by me…”.
10. Edit. Proofread. Ruthlessly.

For more help with your cover letter, check out my blog post on Cover Letter Writing Strategy.

Find me on Facebook (link is external).  Follow me on Twitter (link is external).  Copyright 2011 Katharine Brooks (link is external)

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For this assignment, you will be submitting a tax research memo regarding the scenario detailed below. The memo will be due by 11:59 p.m. (ET) on Sunday Module/Week 6. The purpose of this assignment is for you to research the proper method for calculating deferred tax assets and liabilities.

The memo should be submitted in the form of a Microsoft Word document, using only the template provided, and labeled as follows: lastname_memo3.doc. The Relevant Facts, Specific Issues, and Conclusions sections of the memo should be thorough but concise. The key portion of the memo will be the Support section, which should be properly supported by appropriate regulation citations (be specific with section, number, paragraph, and subparagraph as applicable).

As this is a memo, and not a formal writing assignment, APA format is not required. Furthermore, there is no need to submit a title page or research page. Just substitute “Your Firm” at the top of the memo with your full name.

Prepare (in good form) a research memorandum to the file.

SCENARIO: Altidore Inc. operates a calendar-year-end business that suffers from dramatic seasonal variation in taxable income. For example, it often operates at a net loss for the first two quarters of the year and then operates profitably for the last two quarters and, for as long as anyone can remember, finishes the year with taxable income. The new tax director has been asked to help calculate the deferred tax assets at the end of the first quarter. After looking at the quarterly loss, he claims that since there is no net income, there are no deferred tax assets because the effective tax rate is zero. (Carrybacks and carryforwards are not allowed in this jurisdiction.) Is the tax director correct in his assessment of the effective tax rate for calculating the deferred tax assets?

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Learning Outcomes Creating Value for Customers: Student can demonstrate an understanding of the concept of value creation.The Role of the Customer in the Company’s Strategic Planning. Student can assess the company’s commit to serving customer needs as evidenced in a company’s mission statement.SWOT analysis: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.DirectionsSelect your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The same product/service will be used in all of the writing assignments.Research your product or service offering through the Internet and UMUC’s virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.Prepare your assignment beginning with a title page with your name and and the name of your product or service. Then answer each of the following four questions in order and number the beginning of your response to each question. You do not need to repeat the question.Creating Value for Customers.Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week’s readings.Role of the Customer in the Company’s Strategic Plan.The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company’s mission statement. Find your company’s mission statement. Repeat it (or attach as an exhibit if it is too long) and comment on its effectiveness in demonstrating the company’s commitment to having a customer focus. Could the mission statement have more focus on the customer? How would you recommend it be modified? Is it supported with value statements or other evidence of a customer focus?SWOT analysis. Identify at least one element of each of the SWOT categories (a strength, a weakness, an opportunity, and a threat). Explain your choice using a citation if needed. Then identify possible implications for each of the four elements. For example, if a strength is a a strong national brand name, the implication is that the company may be able to launch other related products under the positive umbrella of the same brand name. Conversely, if a major weakness is the company is carrying a lot of debt, the implication is that the company not not be able to achieve significant growth, but may have to consider retrenchment strategies.Competitive Analysis.Identify at least two major competitors or those two products that are trying to sell essentially identical products to the same type of consumer. Then, identify at least three criteria that are important to those consumers when they are making their decision as to which of the three competing offers to buy (e.g. price, specific benefit, service, warranty, convenience, specific feature, etc.). Make a little chart with the three criteria along the left-hand side and the competitor products (including your own product) across the top. Rank each of the products on a scale from 1= low to 5= high on each performs on each of the three criteria. Add down each column. Which product ranked highest overall based on the sum of the columns. Then, look at the highest score in each of the criteria boxes. Which products ranked the highest on each of the three criteria? Was it the same product, was it three different products? What do these results tell you about the competitive environment of your product category. Which product is the leader? Which product is the follower, challenger and nicher if those categories apply? Attach your chart as an exhibit. Part 2 – Customer Satisfaction, Loyalty, Management and EmpowermentLearning OutcomesCustomer empowerment. Student can identify how their chosen product or service offering uses social networks to communicate and empower customers to be part of the marketing process.Customer satisfaction. Student can identify how customers communicate their satisfaction or dissatisfaction with the chosen product or service offering.Customer Relationship Management. Student can explain customer lifetime value and how a customer relationship management program can have a role in attracting and retaining most valuable customers.Customer privacy. Student can identify the product or service offerings privacy policy and analyze its effectiveness in protecting their customer’s information.DirectionsYou may want to find a Most Valuable Customer (MVC) of the product or service if you are not one yourself, or alternatively think like an MVC. What is the evidence of an MVC of your product or service? It isn’t just that the customer regularly buys the product or service. It means that the customer is treated differently — better — than other customers. It means that the MVC represents about 20% of the company’s revenues. These are the customers with whom the company regularly communicates, offers special deals, and other ways as outlined in the text and as you can find with just a little bit of googling on the internet.You may want to calculate the lifetime value of a most valuable customer. See the discussion of the lifetime value calculation in the week’s reading, and calculate the LTV using this simple equation: LTV = (Price – cost to produce the product) * number of annual purchases * number of years expected to purchase – initial acquisition costs. For simplicity sake, you can assume your customer will have a relationship with you for ten years and you can make an educated guess as to how much the initial acquisition costs were to get him as a customer in terms of advertising or other types of promotion efforts. If you are not an MVC yourself, make and share your assumptions about your calculation. If you are not an MVC, you might want to find someone who is and ask them why they are loyal to the product or service and what they feel the company does for them that is special that they don’t do for other customers.You may need call or visit a store to take a look at your product or service if the website does not provide you everything you need to evaluate the company’s product or service privacy policy. Usually the privacy policy is available on the website.Answer the following four questions in order and number the beginning of your response to each question.Customer Empowerment. How does your product or service offering empower its customers as discussed in the course readings this week? In other word, how are customers part of the marketing for the company? Identify the feedback vehicles they may use, especially social media. Do the social media efforts seem to be creating buzz marketing? If not, what could they do to generate more ‘buzz’?Customer satisfaction. How does your product or service offering communicate ways for customers to express their dissatisfaction? If possible, outline what remedies the product or service may be taking to ensure satisfaction.Customer Relationship Management.Does it appear that your product has a customer relationship management strategy? In other words, do they treat the top tier of customers differently than other customers? If so, what is your evidence? If not, should they have a CRM strategy? Or, are there compelling reasons why your product or service should treat all customers the same? Refer to course content concepts in your response.Customer privacy. Review your product or service offering’s privacy policy (usually published on its website). Analyze whether you think they do enough to protect the customer’s privacy or what steps you might suggest they take to protect customer’s privacy. Refer to the privacy policies or the information on warranties and guarantees. The company’s customer support page might also be useful. Do they publish a remedy should the customer’s privacy be breached? Should they?General Submission RequirementsPrepare as a word processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. Your assignment should be the equivalent of approximately five pages of double-spaced text, approximately 1/2 page for each of the eight questions (four in Part 1 and four in Part 2). You may attach exhibits that will not be counted towards the page count of double-spaced text. The cover page and Bibliography page are not part of the five pages of written analysis. Be sure your name, writing assignment number, and the name of your product or service are on the cover page of your writing assignment. Include a bibliography, which includes at least four references.You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library.IMPORTANT INFORMATION: This assignment must be completed marketing JW Marriott Hotels! Thank you for your time!

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